Using MindTouch for a Social Media Newsroom

Installation of the Add This extension

The Add This extension is the most important to your newsroom. This extension will dynamically pull in the title and url of the article your reader wishes to share without them needing to leave the main Newsroom page.

If you are familiar with adding extensions at the following:

1. Go to System Settings inside the Control Panel.
2. Under Extensions, click Add Script.
3. Enter the Name: "Add This"
4. Under Configuration add the following to the Manifest field: http://scripts.mindtouch.com/addthis.xml
5. Click on add script.

Installation of the Skype extension

Making it easy for your readers to contact you is very important. We have utilized the Skype extension to content viewers directly to our PR team in a single click. We opted to use skype chat but this extension allows chat, call and add. To add the Skype extension follow these steps located on the developer wiki. If you don't wish to use Skype as an easy means of contact this extension is not required.

Executive Corner

Create a named executive_corner copy the code below and paste it in Source view. Steve's contact information is used in the sample below. Change his information to be relevant to your company.

<div class="profilephoto">{{ wiki.getuser("SteveB") . gravatar }}<br />
<a class="external" href="http://www.linkedin.com/in/bjorg"> <img src="/skins/mtdark/standard/linkedin.gif" alt="" /></a> </div>
<strong>Steve Bjorg</strong>
<p><em>Founder and Chief Technology Officer</em></p>
<p> <a href="mks://localhost/About_MindTouch#Steve_Bjorg" class="external"   title="http://www.mindtouch.com/About_MindTouch#Steve_Bjorg">Read Biography</a></p>

Save the template then insert the template on your newsroom page.

PR Contact Information

Create a template named pr_cornercopy the code below and paste it in Source view. Miiko and Sarah's contact information is used in the sample below. Change their information to be relevant to your company.

<div class="profilephoto">  {{ wiki.getuser("MiikoM") . gravatar }}<br />
<a class="external" href="http://www.linkedin.com/in/miiko">  <img src="/skins/mtdark/standard/linkedin.gif" alt="" /></a> </div>
<strong>Miiko Mentz</strong><br />
<p><em>Senior Director of <br />
New Media &amp; PR, FutureWorks<</em>.</p>
<p>With over 14 years of experience in Public Relations, Miiko's focus is "Web 2.0" and the technology industry.</p>
<div class="clear0">&nbsp;</div>
<p align="center">  <a href="mailto:addemailaddress" class="external">   <img alt="Schedule an Interview with MindTouch"  src="/@api/deki/files/2622/=emailicon.jpg" /></a>     {{ skype.chat{user: "sarah.m.carr"} }}    <a class="external" title="Schedule an Interview with MindTouch"  href="link to form">    <img src="/@api/deki/files/2621/=scheduleaninterview.jpg" alt="Schedule an Interview with MindTouch" /> </a></p>

Press Releases

Create a template named Press Releases copy the code below and paste it in Source view. This template will add the three most recent press releases to your newsroom. If you wish to display more or less edit the number 3 in where="__count < 3"

<h1>Template:Press Releases</h1>
<div class="pr-wrap" foreach="var post in posts" init="                var posts = wiki.getpage('/Newsroom/Press_Releases') . subpages;
let posts = list.sort(map.Values(posts), 'name', true);" where="__count &lt; 3"><span foreach="var tag in tags" where="string.contains(tag.name,'newsdate:')" block="var newsdate=string.replace(tag.name,'newsdate:','');var mth = string.toupper(date.format(newsdate, 'MMM')); var day = date.format(newsdate, 'dd');" class="date" init="var tags = post.tags;"> <span>{{mth}}</span> <br /> <span class="day">{{day;}}</span> </span> <span class="prcontent"><span class="title">{{ post.title }}</span><span class="description"> <br /> {{ string.substr(post.text, 0, 60); }} </span><span class="read-article">{{ web.link(post.uri, 'read article') }}&nbsp; </span></span>{{ addthis.link{url: post.uri, title: post.title, image: "http://www.mindtouch.com/@api/deki/files/1377/=share.jpg"} }}</div>

Save the template then insert the template on your newsroom page.

Recent News Coverage

Create template named Recent news copy the code below and paste it in Source view. This template will add the three most news coverage articles to your newsroom. If you wish to display more or less edit the number 3 in where="__count < 3"

<h1>Template:Recent news</h1>
<div where="__count &lt; 3" init="                var posts = wiki.getpage('/Newsroom/News_Archive') . subpages;
let posts = list.sort(map.Values(posts), 'name', true);" foreach="var post in posts" class="pr-wrap"><span init="var tags = post.tags;" class="date" block="var newsdate=string.replace(tag.name,'newsdate:','');var mth = string.toupper(date.format(newsdate, 'MMM')); var day = date.format(newsdate, 'dd');" where="string.contains(tag.name,'newsdate:')" foreach="var tag in tags"> <span>{{mth}}</span> <br />
<span class="day">{{day;}}</span> </span> <span class="prcontent"><span class="title">{{ post.title }}</span><span class="description"> <br />
{{ string.substr(post.text, 0, 70); }} <br />
</span><span class="read-article">{{ web.link(post.uri, 'read article') }} </span></span>{{ addthis.link{url: post.uri, title: post.title, image: "http://www.mindtouch.com/@api/deki/files/1377/=share.jpg"} }}</div>

Save the template then insert the template on your newsroom page.

Company Blog

Create a template named BlogCorp copy the code below and paste it in Source view. Change the link information to be relevant to your company (change http://www.mindtouch.com/blog/feed). This template will add the five most recent press releases to your newsroom. If you wish to display more or less edit the number 5 in where="__count < 5". If you have multiple blogs you can add the code to as many templates that you need and just give each template a unique name and change the feed url for each blog.

<h1>Template:BlogCorp</h1>
<ul init="var posts = web.xml('http://www.mindtouch.com/blog/feed');" style="margin: 0px; padding: 0px;">
    <li block="                    var name = xml.text(post, 'dc:creator', {
    dc: 'http://purl.org/dc/elements/1.1/'
    });
    var u = wiki.getUser(name)
    " foreach="var post in posts['_:channel/_:item']" style="margin: 0px; padding: 4px 4px 4px 10px; list-style-type: none;" where="__count &lt; 5">
    <div style="width: 30px; float: left;">{{ web.Image("http://www.gravatar.com/avatar/" .. u.emailhash .. ".jpg?s=30") }}</div>
    <div style="min-height: 40px; margin-left: 40px; font-size: 11px; color: rgb(102, 102, 102); padding-bottom: 0px;"><span style="font-weight: bold; font-size: 12px;">{{ web.link(xml.text(post, 'link'), xml.text(post, 'title')) }}</span><br />
    Author:&nbsp;&nbsp;{{ u.anonymous ? name: web.link(u.uri, u.name) }}</div>
    </li>
</ul>

Save the template then insert the template on your newsroom page.

Add a page named  "News Archive"

This page will contain a chronological listing of your news coverage. Add the code below to your new page in source view. Nothing will show on this page when you save until you begin adding subpages for your news coverage.

<div where="__count &lt; 100" init="                var posts = wiki.getpage('/Newsroom/News_Archive') . subpages;
let posts = list.sort(map.Values(posts), 'name', true);" foreach="var post in posts" class="pr-wrap"><span init="var tags = post.tags;" class="date" block="var newsdate=string.replace(tag.name,'newsdate:','');var mth = string.toupper(date.format(newsdate, 'MMM')); var day = date.format(newsdate, 'dd');" where="string.contains(tag.name,'newsdate:')" foreach="var tag in tags"> <span>{{mth}}</span> <br />
<span class="day">{{day;}}</span> </span> <span class="prcontent"><span class="title">{{ post.title }}</span><span class="description"> <br />
{{ string.substr(post.text, 0, 70); }} <br />
</span><span class="read-article">{{ web.link(post.uri, 'read article') }} </span></span>{{ addthis.link{url: post.uri, title: post.title, image: "http://www.mindtouch.com/@api/deki/files/1377/=share.jpg"} }}</div>

Create Subpages in the News Archive

From your News Archive page click 'new page' to create your first news coverage page. You can title your news coverage whatever you would like. To insure that it shows on your archive page tag the page with "newsdate:yyyy-mm-dd". The newsdate tag controls the order that your pages will appear on the archive and the newsroom itself. The three most current dates will appear in the newsroom and in order of date in the archive.

Your subpages should summarize the news coverage, have a blockquote from the article, and include a link to the article. Add relevant images and videos. Allow readers to share your news coverage by inserting the Add This extension on the page.

Add a page named  "Press Releases"

This page will contain a chronological listing of your press releases. Add the code below to your new page. Nothing will show on this page when you save until you begin adding subpages for your press releases.

<div where="__count &lt; 50" init="        var posts = wiki.getpage('/Newsroom/Press_Releases') . subpages;
let posts = list.sort(map.Values(posts), 'name', true);" foreach="var post in posts" class="pr-wrap"><span init="        var pgdate = date.isValid(post.name);
var mth;
var day;
if (pgdate) {
let mth = date.format(post.name, 'MMM');
let day = date.format(post.name, 'dd')
}" if="pgdate" class="date"><span class="month"> {{ mth }} </span><br />
<span class="day">{{ day }}</span></span><span class="prcontent"><span class="title">{{ post.title }}</span><span class="description"> <br />
{{ string.substr(post.text, 0, 200); }} </span><span class="read-article"><br />
{{ web.link(post.uri, 'read article') }}</span></span><span class="prcontent"><span class="read-article">&nbsp;&nbsp;</span></span>{{ addthis.link{url: post.uri, title: post.title, image: "http://www.mindtouch.com/@api/deki/files/1377/=share.jpg"} }}</div>

Create Subpages to the Press Releases page

From your Press Releases page click 'new page' to create your first press release page. You can title your press release whatever you would like. To insure that it shows on your archive page tag the page "newsdate:yyyy-mm-dd". The newsdate tag controls the order that your pages will appear on the archive and the newsroom itself. The three most current dates will appear in the newsroom and in order of date in the archive.

Your subpages will contain an individual release. You can password protect the page by setting the restriction to private and allow only your PR team to see the page until it's ready to go 'live'. This eliminate the need to engage in lengthy email threads with document attachments. All release collaboration can start directly on this page. When the release is complete set the access to "Semi-Public", add your newsdate tag and your release will appear in all the appropriate locations.

Add videos and images using built in extensions. To learn more about inserting images and videos into your release visit our Insert Dialog documentation. Allow readers to share your news coverage by inserting the Add This extension on the page. We have chosen a two column layout for our press releases but just like the newsroom you can design your releases in any way you would like!